International Marketing

Whether you raise soybeans or sell cars, the key to success is the same: find and expand markets for your products.

That’s why SDSRPC invests checkoff dollars to keep South Dakota soybean farmers well-positioned in the world marketplace. With over 60% of South Dakota’s soybeans exported overseas, it is critical that South Dakota soybean farmers highlight the quality, reliability and sustainability of their soy crops to their international customers. Not only does, SDSRPC regularly host overseas visitors on South Dakota farms, but SDSRPC also invests in the following organizations that are dedicated to international marketing efforts.

  • USA Poultry Egg Export Council is a trade association of the U.S. poultry and egg industry that is dedicated to increasing exports of U.S. poultry and eggs worldwide.
  • US Meat Export Federation is a nonprofit trade association working to create new opportunities and develop existing international markets for U.S. beef, pork, lamb and veal.
  • US Soybean Export Council: The American Soybean Association (ASA) and the United Soybean Board (USB) have combined their expertise to form the U.S. Soybean Export Council (USSEC). USSEC’s mission is to maximize the use of U.S. soy internationally by meeting the needs of our stakeholders and global customers
  • World Initiative for Soy in Human Health: In 2000, U.S. soybean farmers from state soybean grower organizations created the World Initiative for Soy in Human Health (WISHH) as a program of the American Soybean Association (ASA). The WISHH program carries a focus on trade and long-term market development for U.S. soybean farmers, while fueling economic growth and value chain development.