May 31, 2018
In 2017, the South Dakota Soybean Research and Promotion Council partnered with Aimpoint Research to commission a research study with South Dakota consumers to determine sentiment toward farmers, agriculture and food issues as part of its Hungry for Truth initiative. The study included 18 focus group participants and a telephone survey of 950 people. The results were an update to similar research conducted in 2014 and provided valuable insights to guide strategy for consumer messaging.
The dairy industry continues to grow in South Dakota, but it is being done in a responsible manner. Consumers are getting to see that for themselves at June Dairy Month Open Houses. Michelle Rook takes us to MoDak Dairy in Goodwin for the tour. Heartland Consumer Report on KELO-TV 5pm News air date 6-12-18