February 23, 2017
Consumers are more curious than ever about where their food comes from and how it’s grown. They drive the trends that impact the entire food chain. In an age of social media, viral videos and smartphones, the amount of information at one’s fingertips can be overwhelming, so how do farmers ensure their friends, neighbors and community members have the right information when making food choices for their families? Thoughtful conversations. Sharing stories. Building trust. The best advocates for agriculture are farmers themselves.
SDSU researchers are looking at agronomic issues in soybeans to help improve yields for the state's farmers. However, this research is being conducted in farmers fields, making it even more valuable. Michelle Rook looks at the benefits to farmers and consumers. Heartland Consumer Report on KELO-TV 5pm News air date 2-23-17.