The South Dakota Soybean Research & Promotion Council recently wrapped up a two-day strategic planning session, and the Council is excited about the outcome.
The goal of the strategic planning session was to outline top priorities and objectives for the organization. The board members evaluated and discussed strengths, weaknesses, opportunities and threats for the soybean industry. They also laid out specific objectives regarding research, animal agriculture, communications and many more.
David Iverson, who is the chairman for the Council, discussed some of their priorities for the coming year:
After having the strategic planning, it confirmed how important it is to keep our goals front and center, and really focus on whats important to soybean growers in our state. Not only did we come up with a lot of great ideas, were excited to follow through and implement them.
One of our biggest take-aways from the planning was to investigate where South Dakotas beans are going. We will research and invest dollars that continue to secure and promote those markets.
We also discussed the importance of working with other states that are similar to us. Developing partnerships is one way to leverage dollars that will have a bigger impact.
Animal agriculture is another key industry for soybeans. As a soybean farmer, what I grow on my farm is feed for animals, and the Council will continually be supportive of animal ag within our state.