Shifting Consumer Perception on Soyfoods

Consumers want food that is grown in the U.S. or made with U.S.-grown crops. Soybean Checkoff-funded research confirms that consumers support domestic agriculture. The survey indicates positive movement in consumer attitudes, according to Mace Thornton, vice president of communications and marketing strategy for the United Soybean Board. “I don’t know whether or not that is an indication that people really are thinking about American-grown agriculture – American-grown soybeans – during the current pandemic, as being safer, more healthy,” said Thornton, “but that’s certainly the big trend that we took away from this.”

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Sustainability Protocol boosts U.S. food soybean demand

There’s export demand for sustainable U.S. soybeans in Northeast Asia, which includes Japan and Korea. Rosalind Leeck, the U.S. Soybean Export Council (USSEC) director for that region, calls Japanese and Korean demand for U.S. soybeans “relatively stable,” despite the pandemic.

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SD Farmer Reflects on Leadership in World Initiative for Soy in Human Health

David Iverson maintains a lofty point of view. At six-foot-four, he has a good vantage point from which to survey conditions on the Toronto, South Dakota farm where he’s the fourth-generation steward. The current United Soybean Board secretary also has a huge servant heart. Iverson, with a history of leadership among soybean growers, chaired the American Soybean Association’s World Initiative for Soy in Human Health (WISHH) a decade ago. That position gave him the chance to witness what WISHH was doing in Central America.

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What’s Behind Those Strong Soybean Prices?

Soybean markets have rebounded tremendously over the first half of 2021 after an extended period that was hampered by any number of factors, from international trade conflicts to African swine fever in China to economic disruptions brought on by the COVID-19 pandemic.

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U.S. Soy Industry Goes Digital to Strengthen Pan-Asia Relationships

In June, the U.S. Soybean Export Council (USSEC) hosted two digital conferences, reaching more than 1,700 customers and soybean industry representatives from the Pan-Asia region. The events – the Pan-Asia Soy Food Summit and Asia Trade Exchange 2020 – demonstrated U.S. Soy’s versatility as both food and feed and highlighted how the soy industry has remained reliable and sustainable since the onset of the COVID-19 pandemic.

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Celebrate Soyfoods Month With These Tasty Soyfoods Swaps

April is soyfoods month, and we have some delicious “swapportunities” to share with you to add more plant-based protein to your diet.

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Reflecting on World Food Day

One might wonder what an African businessman from the largest city in Uganda has in common with a soybean farmer from Astoria, a South Dakota community of 139 people. The answer is a St. Louis-based organization linked us in the important job of feeding a growing world.

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South Dakota Farmer Sees U.S. Soy in Action on Africa Trip

David Iverson, a South Dakota farmer from Astoria, is in Africa this week showcasing the benefits of soy. Through his work as chairman of the South Dakota Soybean Checkoff and chair of the American Soybean Association’s WISHH Committee, David hopes to help spur market development for soy by sharing it’s nutritional value with people in Africa.

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Celebrate Soyfoods Month With These Tasty Recipes

Looking for a great way to incorporate soyfoods into your diet? Try out this yummy Soy-Fruity Salad recipe.

April is National Soyfoods Month, and finding delicious soyfoods has never been easier.

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Soyfoods Cook-Off Features Award-Winning Soy Recipes

Up-and-coming chefs from area schools competed in the 13th annual Soyfoods Cook-Off Luncheon sponsored by the South Dakota Soybean Research and Promotion Council. Students from both Mitchell Technical Institute-Culinary Academy of South Dakota and South Dakota State University entered recipes to compete for first place honors in the individual categories.

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