Kristin Harms grew up on her family’s ranch near Leola, South Dakota. After leaving to earn a marketing degree and spending four years working at Raven in Sioux Falls, she returned to Bieber Red Angus Ranch to continue the family tradition her grandparents started 50 years ago. With her husband and young daughter by her side, Kristin is committed to growing and raising healthy food for South Dakota families. She’s also equipped to have conversations about what she does with consumers who are not farmers, thanks to her involvement with Hungry for Truth.
If you’re a fan of the South Dakota soybean checkoff’s Hungry for Truth initiative, you’ve likely seen an episode of Across the Table, a video series bringing the heart of the initiative to life by taking consumers behind the scenes of South Dakota farms to learn how food is grown and raised on today’s farms.
In 2017, the South Dakota Soybean Research and Promotion Council partnered with Aimpoint Research to commission a research study with South Dakota consumers to determine sentiment toward farmers, agriculture and food issues as part of its Hungry for Truth initiative. The study included 18 focus group participants and a telephone survey of 950 people. The results were an update to similar research conducted in 2014 and provided valuable insights to guide strategy for consumer messaging.
At Hungry for Truth, we don’t just love sharing farmer stories and recipes, we also enjoy connecting with some of our biggest fans. We recently chatted with Staci Perry, a mom of two and baking blogger – Random Sweetness Baking – from Brookings. She explained how Hungry for Truth serves as a resource for her when it comes to GMOs, food labels and what really happens on today’s farms.
The South Dakota Soybean Research and Promotion Council (SDSRPC) invites South Dakota farmers to a half-day workshop focused on empowering them to effectively connect with consumers about their farming practices.
Paul Casper has always had a strong connection to the land. His love for the outdoors began when he was young, spending a lot of time hunting, fishing and trapping. Almost everything he does for work and recreation is tied to the environment. That’s why using sustainable agricultural practices are so important for his family and farm.
Learn tips to positively engage with consumers on top agricultural issues at two Ag PhD Field Day sessions hosted by Hungry for Truth and the South Dakota Soybean Research and Promotion Council (SDSRPC). The sessions will take place at 9 a.m. and 2 p.m. on Thursday, July 27, 2017, at the Ag PhD Field Day near Baltic, South Dakota.
Nothing gets your mouth watering in the summer like seared chicken kabobs and fresh garden vegetables. Master griller and farmer Paul Casper shares his signature recipe for this episode of Across the Table. He talks with host Melissa Johnson about his fourth-generation farm in Lake Preston, the vegetables he grows and how he takes care of his garden and his crops throughout the season.
“When you live in a land of food, there are many issues. When you live in a land with no food, there is only one issue. Food is personal,” explains Donna Moenning, a farmer and speaker from The Center for Food Integrity (CFI) who spoke with about 35 farmers during a Developing Consumer Trust workshop in March.
Last November, local community leaders, foodies and farmers gathered together at Prairie Berry Winery in Hill City for a Harvest Social. The Hungry for Truth event brought South Dakotans together to share in meaningful conversations about the journey from farm to plate over delicious foods and local wine.