Seeing the broader perspective
Consumers want food that is grown in the U.S. or made with U.S.-grown crops. Soybean Checkoff-funded research confirms that consumers support domestic agriculture. The survey indicates positive movement in consumer attitudes, according to Mace Thornton, vice president of communications and marketing strategy for the United Soybean Board. “I don’t know whether or not that is an indication that people really are thinking about American-grown agriculture – American-grown soybeans – during the current pandemic, as being safer, more healthy,” said Thornton, “but that’s certainly the big trend that we took away from this.”
Harvest is a busy time for the farm family and healthy eating becomes a challenge even for dietitians who are also family farmers. Just as farmers prepare and maintain all their equipment for harvest, farm families can prepare for and maintain healthy eating for optimal “operation” during this stressful time.
In addition to a global pandemic and a hotly-contested Presidential election, the year 2020 will be remembered for another milestone: the year South Dakota agricultural organizations came together to tell a unified story.
It’s always a pleasure to sit down and open up a conversation about food and farming with South Dakotans and the farmers who grow it. In fact, that’s what Hungry for Truth is all about. True to our mission, we had another wonderful opportunity of connecting, Iowa native and speech pathologist/feeding and language specialist, Andrea Boerigter with soybean farmers, Peggy and Brad Greenway of Mitchell, South Dakota to talk harvest, sustainability, food safety and animal care. They spent a gorgeous Sunday afternoon together filled with good conversation and farm education. Today, Andrea is sharing her perspective of her recent South Dakota farm visit.
Kristin Harms grew up on her family’s ranch near Leola, South Dakota. After leaving to earn a marketing degree and spending four years working at Raven in Sioux Falls, she returned to Bieber Red Angus Ranch to continue the family tradition her grandparents started 50 years ago. With her husband and young daughter by her side, Kristin is committed to growing and raising healthy food for South Dakota families. She’s also equipped to have conversations about what she does with consumers who are not farmers, thanks to her involvement with Hungry for Truth.
If you’re a fan of the South Dakota soybean checkoff’s Hungry for Truth initiative, you’ve likely seen an episode of Across the Table, a video series bringing the heart of the initiative to life by taking consumers behind the scenes of South Dakota farms to learn how food is grown and raised on today’s farms.
In 2017, the South Dakota Soybean Research and Promotion Council partnered with Aimpoint Research to commission a research study with South Dakota consumers to determine sentiment toward farmers, agriculture and food issues as part of its Hungry for Truth initiative. The study included 18 focus group participants and a telephone survey of 950 people. The results were an update to similar research conducted in 2014 and provided valuable insights to guide strategy for consumer messaging.
At Hungry for Truth, we don’t just love sharing farmer stories and recipes, we also enjoy connecting with some of our biggest fans. We recently chatted with Staci Perry, a mom of two and baking blogger – Random Sweetness Baking – from Brookings. She explained how Hungry for Truth serves as a resource for her when it comes to GMOs, food labels and what really happens on today’s farms.
The South Dakota Soybean Research and Promotion Council (SDSRPC) invites South Dakota farmers to a half-day workshop focused on empowering them to effectively connect with consumers about their farming practices.