With summer heat blasting at full tilt, farmers across the country are racing towards harvest. Out in the fields, many farmers and crop advisors are scouting to determine what weeds, diseases or insects may threaten their crop during the next few months.
For Kevin Deinert, farming is all about family. The 30-year-old farmer grows 2,500 acres of soybeans, corn and alfalfa, and raises beef cattle alongside his dad and brother on their family farm in Mount Vernon.
In 2017, the South Dakota Soybean Research and Promotion Council partnered with Aimpoint Research to commission a research study with South Dakota consumers to determine sentiment toward farmers, agriculture and food issues as part of its Hungry for Truth initiative. The study included 18 focus group participants and a telephone survey of 950 people. The results were an update to similar research conducted in 2014 and provided valuable insights to guide strategy for consumer messaging.