Consumers are more curious than ever about where their food comes from and how it’s grown. They drive the trends that impact the entire food chain. In an age of social media, viral videos and smartphones, the amount of information at one’s fingertips can be overwhelming, so how do farmers ensure their friends, neighbors and community members have the right information when making food choices for their families? Thoughtful conversations. Sharing stories. Building trust. The best advocates for agriculture are farmers themselves.
Last week, over 350 farmers attended the annual South Dakota Soybean Success Seminars. These educational seminars focused on management practices to help farmers increase soybean yields and quality. South Dakota Soybean has analyzed seven years of Yield Contest data, and agronomists presented best management practices and trends at the seminars.
A group of soybean growers recently traveled to Panama City to build relationships with customers in food and feed markets and share information about U.S. soybeans and aquaculture. The group was there due to a joint effort by the U.S. Soybean Export Council (USSEC) and the Soy Aquaculture Alliance.